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osgemeos & LV

PeclersParis has recently returned from São Paulo where we participated in the Premiere Vision Brasil textile trade fair. During our visit to the South American luxury mecca we picked up on the first-ever collaboration between a luxury fashion brand and Brazilian artists! This is yet another sign of how booming new economies such as Brazil are gaining ground as trendsetters and important creative influencers. 

Louis Vuitton has continuously nurtured a relationship between craftsmanship and design. Since 2001, many artists, such as Stephen Sprouse, Takashi Murakami, Richard Prince and Yayoi Kusama, have collaborated with the brand on special projects, transforming accessories, or even entire collection into desirable collector’s items. For Spring-Summer 2013, the luxury fashion house has invited the following three emerging street art talents Retna, Aiko, and osgemeos for a limited edition, collaborative collection of scarves.

 “To my eyes, AIKO, RETNA and osgemeos, represent the most complete and original expression of the emerging art scene which is coming out of street culture. They transcend their original universe and occupy their places as artists in their own right. (…) Through the Louis Vuitton project, they have all applied themselves to an exercise of style. A mastery of fusion between creation and tradition, their imaginary world and the technical constraints of production,” Jeffrey Deitch, the new director of MOCA Los Angeles, and an exhibition commissioner.

For the purpose of this article we will focus on the Brazilian graffiti duo osgemeos (meaning the twins in Portuguese), The twins Gustavo and Otavio Pandolfo, are famous for their fantastical large-scale installations and murals. It was the aesthetics of their hometown, São Paulo that helped shape their artistic vernacular. They began to experiment at age twelve on the walls of the booming megalopolis. Amongst the numerous exhibitions they have participated are the solo exhibition at the Institute of Contemporary Art of Boston in 2012 and The Art in the Streets exhibition at the Museum of Contemporary Art of Los Angeles in 2011; also, their work has been featured in public spaces around the world, including the United States, England, Germany, Greece, and Cuba. 

For their collaboration with Louis Vuitton, osgemeos created a unique illustrated mosaic pattern taken of the sun and the moon, representing equilibrium and balance. The sun is represented as a sea of the artists’ signature yellow nonchalant faces amidst a red background with a beautiful green-patterned border. “We are inspired by the simple moments in life, the balance between beauty and simplicity, and the magical way we can communicate with the eyes. By using universal symbols of the moon and the sun, we hope that people will take the time to reflect on their daily surroundings, to really see the “sun” and the “moon”. We want to reach a more perfect result, with the lines and colours making the silk scarf into a work of art to wear, without limitations.”

Known for their highly political and socially conscious graffiti and street art, aportion of proceeds going toward two charities: Casa do Zezinho and Grupo de Apoio ao Adolescente e à Criança com Câncer.