OUR SUMMER THEME HIGH FUNCTION DECLINED IN THREE FASHION STORIES FOR THE JUNIORS MARKET
Looking forward, in search for innovative alternatives, the over-connected, intellectual-rock avant-garde, is betting on progress and heading towards functional minimalism, discreet yet efficient, with its sports-inherited pragmatism.
Dipped in spotless, superfluous-free, clean whites, the dressing room, as if washed out, gets modern, with clear, clean, easy to wear and elegant clothes.
Why project (Wally Hermès Yatchs): model of a revolutionary floating island boat concept.
The clear and precise preppy rock codes settle down and lighten up, to focus on shirts. The shirt is clean, fit, in white and blue tie-stripes, checks, or in clear, peaceful swatches, underlined with fresh pastels, fresh pinks or in black graphic contrasts.
1. A performance in La Gaieté Lyrique: robot dress code 2. American sleeves 3. Flash detail 4. Poplin outfit, squared top 5. Transformed shirt, square-cut pants
Angel or demon? Fake neglected looks, leather, skin and destroy.. the grunge fury, when all in whites, seems pacified, attenuated, yet still full of rage and rebel spirit...
1. Chloé Sevigny, chic’n grunge 2. Raw leather school bag, offbeat purse, école buissonière, Cambridge Satchel Company for Asos 3. Doc martens soaked in white 4-5. Loosen but rock, clean yet rebel
Ergonomic volumes, second skin, technical materials, all at once light and protective.. The athlete body gains from a soft, integrated innovation that serves well being and movement, hidden behind innovative, structuring graphical games.
1. Sports clothes follow movement 2. Second skin transparency 3. Multi-Colored straps to structure white, Raf Simons for Eatspack 4. Tech comfort, cut and structured 5. Ultra light multi-layered superimpositions