CREATIVE INSPIRATIONS
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Our theme "Mainstreet" rolled out for the beauty market

CONTEXT:
Fast paced lifestyles, pressure to be always on top, survival of the fittest: the harsh reality of the modern world requires a form of combativeness and boldness that taps into street energy.

INFLUENCES:
A mixture of determination, nonconformism, creative effervescence and modesty based on street culture: a shot of street art activism and of supermarket kitschiness topped off by a flashy, bad girl edge.

IN PRACTICE:
Skin graffiti, cheap materials, trashy hairstyles and messy effects: this cheeky and punchy aesthetic alternates between radical androgyny, high impact artiness and provocative bad taste.

FAUX GROOMED

Smudged effects, ragged haircuts and general clumsiness: haphazard, shabby chic aesthetics for a rebellious and insolent twist.

 1-3. Jagged bangs for a haphazard look, Marc Jacobs, S/S 2014 2. Messy application, photo PeclersParis 4. Bitten lip effect blackened duo, Prabal Gurung SS12, model Lindsey Wixson

TOUGH GIRL

At the intersection of “gangsta” references and garage vibes, this high impact and powerful black & white spirit blurs the lines between masculinity and femininity. (…)

 

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