Protagoras, as early as the 6th century BC, with his statement :“Man is the measure of all things”, laid down the foundation for HUMANISM. Ever since, Man has been occupying the center stage in western thought.
For years, we’ve been following interactions between Man and his environment. In this context we’ve managed to observe the steady weakening of the human-centered paradigm. The vote to adopt the Nagoya Biodiversity Convention in 2010, or French philosopher Michel Serres new book on the universality of the living ‘’Biogea’’, indicate that this trend continues.
The newly coined word BIOMANISM suggests laying down, setting a new approach. It celebrates harmony. The measure of all things should not be mankind only, but the living as a whole. In this framework, new imaginaries open up: initiating a spiritual connexion with the living, celebrating the assumption of a natural contract, or taking us on a journey through the Eden world of the ‘Noble Savage’.
1. SYMBIOSIS : A collaborative project between architect Ryue Nishizawa and artist Rei Naito, the Teshima Art Museum in Japan is shaped like a huge drop of water, as a single, mineral, diaphanous piece of art, by Rei Naito.
2. ROUGH HEDONISM : Twice crowned best chef in the world, René Redzepi, is the initiator of an ultra contemporary, gourmet cuisine. With 8 of the world's most renowned chefs, he founded the G9, an organization that pledges for a society that is more in harmony with nature.
3. THE TREE OF LIFE
The story of a child, his relationship with his father, his mother, and a drama. As always Terrence Malick is looking for the meaning of life, of nature, of innocence, of good and evil, bringing together the memory of a human’s life and the projects of the universe.
4. COMMON CODE… we all bear a similar, universal code, that you can combine, compose with and create… We share a common code. We are the world, we live like the world. The world communicates with itself as much as we communicate between us and with it” Michel Serres, Biogea.
EVOLUTION OF VALUES
COMMUNING WITH THE LIVING
After sober meditation comes liberating communion. When essence becomes pure emotion, the world praises the alliance of Nature and Culture, Sensuality and Spirituality, Man and Elements. The basics of Nature, sending us back to shamanism, animism, voodoo, bring an illumination of spirituality that enhances the joy of life.
CARRYING THE ‘CONTRACT WITH NATURE’
Research for a harmonious union between Man and his environment is getting stronger and wider. Applications in the industry, design, architecture and crafts sectors now favor biomimetic concepts and bionics technologies. New imaginaries are being developed around the ideas of natural contract and cross-fertilisation.
GOING WILD TO CELEBRATE LIFE
The myth of a modern ‘Noble savage’ is about to replace the trivialised, rough and uncivil image of the caveman. This myth is a celebration of paradox: primal song, refined raw, domesticated rough, paleo hi-tech, urban fertility, thus creates new, ‘wild’ mythologies, punctuated by fantasy and poetry. Or Noble savage escaped in a fertile Eden of contemporary birds of paradise. It combines senses and luxury, control and abundance... And invites us to the exhilaration of being present.
CREATIVE CONCEPT: SAVAGE RITUALS
To capture the feelings and experiences of raw, rough and free territories, mythologies and aesthetics. To domesticate and reinterpret wild emotion, as a natural blessing. To reconnect with the real through a restored nature.
1. This by Leen Sadder. This student projects brings forward miswak, a natural cleansing twig used in the Middle east, as an organic and biodegradable alternative to the Western toothbrush. 2. Greenpharma by Botanica Nutrients by Grupo Habermas. A skin cream that uses snake venom as the active ingredient has an illustration of a coiled snake : a visually engaging modern design.
1. Jardins de Métis by Reford Gardens. A new line of culinary delights with subtle flavours and unusual tastes, selected from The Reford Gardens in Gaspésie, Canada, among plants and flowers, such as daylilies, crabapples, cornflowers, ... 2. Minera Carafe by Studio NOCC. This glass pebble shaped carafe that has, on its inside, a crystal formation reminiscent of those found inside geodes. When pouring, the water contained in the carafe slowly streams through the crystal formation in the same way it would coming out of a cave.