FUTUR(S)
TRENDS
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UTOPIA

UTOPIA

«Reinventing a new body is the definition of life itself. This is the situation in which the world is now. Some good will come out of it, without a doubt.»
Michel Serres, French philosopher

Amidst today’s various amplifying crises, whether they be financial, energy, or ethical, many philosophers see a possibility for metamorphosis within this atmosphere of apocalyptic anguish. A utopia of renewal based on enormous changes, echoing those that came about during the Renaissance, including breakthrough discoveries that reestablish science as the driver of humanity’s progress as a whole, and that reinvest it with positive imagery.

EMERGING SIGNS

The vastness of space has once again become a privileged focus of exploration. The Kepler telescope is constantly revealing the existence of potentially “habitable” exoplanets. China and Russia are investing in ambitious exploratory space programs. A Mars mission is in the making, to be launched in the next twenty to thirty years…

These crucial projects and advancements feed our fantasies about the possibility of a future for mankind beyond Earth. Could science finally be catching up with fiction?



1. BIG DISCOVERIES: The Kepler telescope recently detected two new planets, Kepler22-B and GJ 667Cc, both very similar to Earth. This brings the number of potentially «habitable» exoplanets up to four. Such findings nourish fantasies of other potential life forms and the possibility of mankind’s existence beyond Earth…

2. EXPLORATION: The first probes sent to Mars were named after warriors, a sign of the imperialist struggle they represented in the context of the Cold War. The robot « Curiosity », whose name speaks for itself, goes in search of signs of life elsewhere, even life that is now extinct. This shows a total reversal of logic, between the will to conquer and that of discovery.

3. TERRA NOVA: In Mike Cahill’s film Another Earth, the discovery of a planet that is Earth’s twin gives the movie’s characters hope for reinventing their lives.


CHANGING VALUES: PROJECTION INTO THE UNKNOWN 

Scientific discoveries and technological advances look to the future and contain the hope and progress of humanity, the achievement of utopias. They provide new impetus and vision, both of which have been lacking of late. They pave the way to innovation and to the exploration of unknown, fertile territories. After years of seeking refuge in an idealized recent past, the tendency has flipped: the future has once again become desirable and compelling, it has regained its status as a powerful fantasy. Once again, consumers desire that which they’ve «never seen », « never done », and the will to invent the future.

PROSPECTIVE CREATIVE CONCEPTS

Cosmodynamics:

Inspiration comes from the cosmos and its dreamlike esthetics. Respecting the rhythms of the planets’ cycles brings natural benefits of well-being and relaxation, and enhanced product quality and conservation.

1. Cosmos, a range of cosmetic packaging inspired by space, conceived by Design: Emma for Guerlain 2.FloatSpa. Sensorial isolation tank created by John Lilly. Freed  from the pull of gravity the body floats in suspension, the nervous system can realign itself and the body can truly let go.3. Observatorio Tagua Meteorito wine. This Chilean wine ferments for twelve months while being infused with a piece of meteorite to bring out its full flavor.

Unusual appeal: 

Focus on visionary daring by starting from scratch to reinvent new, unusual, non standard shapes. Never seen, creatively daring, architectural products will make the difference.

1. Hammer by Marc Sicard, a new-generation hammer in which mass and handle are part of one volume 2. Aeroball concept by Jan Ankiersztajn for Electrolux, spheres filled with helium to toss into the air to purify it 3. Design Ovni, telephone Eclipse 10 by AEG

 

 

 

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