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1.618 SUSTAINABLE LUXURY

Peclers was present at the 1.618 Sustainable Luxurytrade show that took place April 3-6, 2014 at  Carreau du Temple, a new space dedicated to culture in the 3rd arrondissement of Paris. By combining luxury with the conception of sustainable development, 1.618’s ambition is to redefine contemporary luxury. Bringing together various lifestyle themes, such as mobility, design, gastronomy, tourism and habitat allows for an innovative exchange related to the annual theme « Times », linking the creative process, know-how, transmission, esthetics and well being.

A reference to the golden ratio, the name of the trade show represents universal harmony. Its presence is acknowledged in natural and life sciences as well as in the arts.

As Barbara Coignet, the founder of the event explains: « Luxury is in a state of reinvention, returning to its roots and incorporating the intangible, the emotional, the importance of the experience, the richness of an exchange.(…) The road to sustainability has obstacles, but those force us to become more creative and permit new synergies. Those individuals who are engaged in the discovery and the solutions are our inspiration and motivate us in our work.Behind each product selected by 1.618 there’s a touching human story – simultaneously authentic and desirable ».

Emma Fric, Research and Future Insights director at PeclersParis  contributed to two of the conferences in the show’s rich program: « Reconciling luxury and empathy, a new challenge for tomorrow » and a round table on the theme « Art and luxury: symbiosis or diversion ».

The relationship to time is explored from an artistic point of view in the exhibit « Le temps au temps ». One of the works in the exhibit, « The Pack » (2006 - 2013) by Lionel Sabatté, is composed of six wolves made of dust balls collected over a number of years in the Châtelet metro station. Another project « Tweet Time » (2014) by Olga Kisseleva questions the pace at which we choose to live our lives. Each tweet contains the idea « I don’t havetime », and the slowed-down Tweet Timeclock imposes a break from universal time.

On site, the artist Betrand Flachot transforms a photographic landscape into a graphic fragile and poetic graphic universe. He begins his drawing on the screen, it is then printed on paper and extended through a performance over the four days of the event. The time it takes to draw is superimposed on the time that is fixed in the photograph.

Among approximately forty French and foreign companies exhibiting at the show, here is a short selection that we chose to highlight:

SUNSEEKER by SOLAR FLIGHT

Eric Raymond invented Sunseeker, one of the first solar energy aircrafts. Free from the constraints of fossil fuels, the designer flew his two-seater plane across the United States in 1990.

http://www.solar-flight.com/ - top

ANIMANÁ

When Adriana Marina founded Animaná she wanted to create a social enterprise that offers an alternative to present-day production and consumption models. By respecting natural fibers, ancestral techniques and the product’s natural life cycle, the enterprise encourages the culture, arts and secrets of Patagonia and the Andes to continue to thrive. Local development and a sustainable design focused on waste reduction are essential to this fashion brand for women, men, children and the home.

http://www.animanaonline.com/

THIERCELIN

This family company founded in 1809, with two prestigious French titles to its name, the « French Living Heritage Enterprise » label and the “Maître Artisan” certificate, works with natural aromatic plant products. Local know-how, ethics, raw materials, quality and respect are Thiercelin’s guiding principles. Building on the proverb « Tell me what you eat, and I will tell you what you are » (Jean Anthelme Brillat-Savarin), the company promotes the notion that through food, the well-being of the body leads to the well-being of the mind.

http://www.thiercelin1809.com/

LE BENEFIQUE

A range of organic twig teas, picked in the mountains of Anatolia, helps reduce the spread of tea bag waste and dosage problems. This tea is 100 % natural and certified by Ecocert.  It comes in recycled kraft paper packaging made by young Parisian designers.

http://www.lebenefique.com/

BLACKCORK

This new Portuguese brand transforms expanded cork in order to use it as a raw material in furniture design. To assure that the design is consistent with sustainable development, only used branches are chosen for the manufacture of the cork granules. The transformation technique consists of injecting water vapor through the pellets that then expand and agglutinate with the resins of the corks itself. This process gives the material a dark color. It not only has good thermal, soundproofing and antivibration properties, it is an excellent CO2 sink.

http://blackcork.pt/

MYCOCOON

Based on chromotherapy, a treatment that subscribes to the theory that each person is drawn to the color that best balances energy level and stimulates the senses, this furniture promotes well-being through color and energy.

http://www.mycoocoon.com/

MINIMALIST

This furniture brand’s philosophy is based on respect for tomorrow’s world. They manufacture only in France, and value the know-how of French craftsmanship. « Eliminating the superfluous as a way to control the diminishing of natural resources » is the motto of Gaël Mannes, founder and designer of Minimalist design editions.

http://www.minimalist-editions.fr/

VOITURE BMW i3

This plug-in hybrid electric vehicle has an interior made from discrete and qualitative sustainable materials and a dynamic and high-performance exterior. 

http://www.bmw.fr/fr/new-vehicles/bmw-i/i3/2013/Introduction.html

 

 

 

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