TRADE
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BREAD & BUTTER REPORT July 2014

Following in the footsteps of previous seasons, this season confirms the absence of influential brands.
At the trade show, which took place in Barcelona, Seek and Premium were the most striking.
Seek: the best.
Premium: more “catchall”, yet interesting.
More mid season / cruise collections: fewer summer pieces, more warm pieces.
Spotlight on new brands.

Contrary to expectations, more colorful collections inspired by the Brazil / World Cup theme were not present.

Interesting novelty: a focus on Seoul

PRINTS (…)

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