PREMIERE VISION DENIM SUMMER 14

INTRODUCTION
A reassuring season presenting no drastic revolutions, with a focus on authentic pieces but plenty of fantasy as well, especially for women. 

STRONG POINTS

Blues: Spotlight on every imaginable shade of blue. Indigos, purplish blues, blue lagoon, turquoise, greenish blues, bleached out blues…

Off-whites: little color variation overall, with focus on colored whites and ultra-bleached pastels (ex :Porcelaines de Tavex)

Washing:an authentic vintage feel for men, with a naturally worn look. A break from the clean look of brut denim

Materials: cotton linen blends, tencel blends, ultra stretch denim, new, more innovative weaves, closer to fleece (ex : Italdenim ,Blue Farm)

Shirting weight: lots of fantasy, double knits, prints, woven, textured, dobbies and mini-dot prints, fancy prints (ex : Blue Farm)

Texture weaves: a rustic feeling. Textured, sturdy, heavy weight and supple materials
Chevrons, serge, jacquards, screen shirting, seersucker spirit…

Coatings: new mat looks that are somewhat rubbery and supple to the touch, subtly played out. New ways to obtain the whitened-over-color look (ex :Tavex, Royo)

Drill stripes: (à la Osh kosh) in tone-on-tone, overdyed(ex : Italdenim)

Scattered floral prints: mini motifs, embroidery, jacquards (ex : TNA 33, Arvind Limited)

Prints: very fancy prints. Ultra colorful tropical flowers (ex : Realkom), paisley and bandanas, camouflage(ex : Realteks textiles), animal skin, dots, baroque arabesques

Flocking: tone-on-tone velvet coatings and two-tone contrast for baroque and animal motifs…(ex : Blue Farm)

Plays on inside/outside: double-face two-tone fabric, printed inside, woven stripes, showing off the inside of the garment (ex : Santanense, Tavex)

Trims: whitened metallic buttons and rivets, overdyed with colors like indigo and purplish blue(ex : Prym Fashion), with fancy engraving, oxidized in old gold, coppery, pinkish


CONCLUSION
A fascinating must-see international show, despite the reduced number of exhibitors.