PeclersParis has defined the 10 key values of the French Design in partnership with the VIA for its "NO TASTE FOR BAD TASTE" exposition.
Wandering exhibition starting on April 4th to 9th (10am-8pm) at the French Institute of Milano.
Join us at In-Cosmetics Global London to discover: Our beauty forecasts that have been confirmed and what’s next for Autumn/Winter 18-19: key trends, creative concepts, colors, textures, ingredients…
By Dominique Assenat, Head of Colors, Beauty and Accessories at PeclersParis
Suspicious of information and baffled by all forms of power, individuals rely more than ever before on their subjective, emotional perception.
To stay relevant, brands must decipher trends in order to inspire their communication strategies and design for a seamless brand to product experience.
Peclers will reveal some of the key drivers necessary to engage in this emotional storytelling: Identities are now seen as plural, Multiculturalism is seen as a newfound community and Nature as an ally.
Opposing the normative codes of beauty and tastefulness, a new generation exposes its real, imperfect, creative self to express itself and show a different side of beauty… Make way for a liberated and free-spirited generation!
For Cosmoprof, PeclersParis is glad to invite you to its Beauty trend conference:
Leveraging communities: Millennials & the power of Generation Z
Emma Fric, Research & Future Insight Director at PeclersParis
Dominique Assenat, Head of Beauty & Colors at PeclersParis
Amélie Debaye, Senior Client Advisor at Kantar / TNS Sofres
Laurence Dorlhac, Journalist at France 2
Get inspired by a form of constructive energy, expressed through engaged and creative choices.
Come to discover our 4 transversal and fundamental themes at our trend presentation Inspirations Automne Hiver 18-19
Exclusively for PeclersParis' clients - By invitation only