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Radical times call for radical commitment

Thursday, May 18th 2017
Suspicious of information and baffled by all forms of power, more than ever individuals rely on their subjective, emotional perception.
 
How can brands build trust by taking a more committed position?
 
What are the key drivers necessary to emotionally engage with consumers?
 
Attend our conference on Thursday, May 18th at 9 am at PeclersParis agency

Innocos Summit Dubai

Tuesday, May 16th 2017
RADICAL TIMES CALL FOR RADICAL COMMITMENT
 
Suspicious of information and baffled by all forms of power, more than ever individuals rely on their subjective, emotional perception.
 
How can brands build trust by taking a more committed position?
 
What are the key drivers necessary to emotionally engage with consumers?

BeautyWorld Middle East

TUESDAY MAY 16th 2017
We are glad to invite you to our conference
 
2018 key beauty trends:
creative concepts, colors, textures and ingredients for skin care, hair care, make-up and fragrance!
 
by Dani Marino,
International Account Director at PeclersParis
 
 

Festival Path

Saturday, May 6th 2017
Join us at Festival Path, the largest collaborative innovation festival in Brazil, for our roundtable on:
 
EMOTIONAL ECONOMY: THE NEW MARKETING TOUCHSTONE
 
We’ll discuss the imminent “Economy of Emotions”, an emerging paradigm for the industry with Special Guests Thiago Kreick (Lemonade app), Letícia Cazarré (‘Cause Magazine) e Fabiano Dal-Forno Bastos (Ipanema, Grendene).

Radical times for consumers ask for radical emotional commitments for brands

TUESDAY MAY 2nd 2017
Suspicious of information and baffled by all forms of power, individuals rely more than ever before on their subjective, emotional perception.
 
To stay relevant, brands must decipher trends in order to inspire their communication strategies and design for a seamless brand-to-brand product experience.
 
Peclers will reveal some of the key drivers necessary to engage in this emotional storytelling: Identities are now seen as plural, Multiculturalism is seen as a newfound community and Nature as an ally.