OUR
EXPERTISE
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OUR EXPERTISE

HOW WE WORK

At a time in which, more than ever before, brands must anticipate complex consumption trends, identify new markets and innovation opportunities, PeclersParis proposes a different strategic approach. Futur(s) Creative lnnovation® allows brands to define a prospective vision of markets and translate it into innovative products and services.

A three-step methodology:

- Decipher emerging consumption, social cultural and aesthetic signs.
- Drive novelty through the analysis of the evolution of consumption values, in other words the new consumer needs and desires that define future challenges and innovation territories.
- Innovate through new actionable creative concepts (new products, services, designs)

Those three steps are used both in its annual study of Futur(s) and in its personalized consulting projects. 

 

SEE ANTICIPATE, INNOVATE, INSPIRE & CREATE