HOW WE WORK
At a time in which, more than ever before, brands must anticipate complex consumption trends, identify new markets and innovation opportunities, PeclersParis proposes a different strategic approach. Futur(s) Creative lnnovation® allows brands to define a prospective vision of markets and translate it into innovative products and services.
A three-step methodology:
- Decipher emerging consumption, social cultural and aesthetic signs.
- Drive novelty through the analysis of the evolution of consumption values, in other words the new consumer needs and desires that define future challenges and innovation territories.
- Innovate through new actionable creative concepts (new products, services, designs)
Those three steps are used both in its annual study of Futur(s) and in its personalized consulting projects.