Créations & lingerieActivewear, they believe in it, and they tell us why
Dominique mettraux, senior stylist at Peclers,
I find that sports articles offering for women are often too technically complicated. It's lacking in femininity and seductive appeal. I think that Stella MacCartney began a revolution with the running range she developed with Adidas 2002. The same goes for Sacai, with whom Nike successfully met the challenge of sportswear that was almost couture, clothing that people want to wear on a day-to-day basis. But aside from these counter -examples- as soon as sportswear tries to be feminine. It adopts the codes of youth as far as shape and color is concerned. So what about women? And yet I am convinced that there is a genuine position to be occupied by sportswear that is able to blend beauty with body care (I am thinking in particular of textiles with micro-encapsulation) as the two reasons that push women to practice a sport are: to look after their beauty and to stay sprightly.
EfsaMeet our trend Expert - Sari Myohanen
EFSA partners with world renowned trend watchers to provide extensive trend presentations to her members, to inspire the development of their collections. For the Autumn / Winter 2016-17 season, EFSA collaborated with international trend agency PeclersParis and their senior Designer and stylist Sari Myohanen, whose vision about the near future is reflected in this magazine.