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INSPIRATIONS TREND BOOK

SPRING SUMMER 2012

The aftermath of the crisis continues to generate strong topics and issues that impact consumer spending.

Two directions meet on the common ground of "pleasure":

  • FATAL ATTRACTION : a revival of austerity is spotted as developed countries experience an urge for radical Epicureanism; an urge of instant satisfaction
     
  • SOFT ALTERNATIVE : an appeal of a gentler and more sustainable hedonism inspired by the treasures of a peasant world in its disappearance
     

Two directions center on the notion of a creative high-energy reaction; a call for change and a form of rebellion against traditional institutions and their incapability of resolving the crisis.

  • NEW EDGE : a rehabilitation of the notion of modernity as a new starting point, capable of inspiring dreams and envisioning new worlds
     
  • ASPHALT JUNGLE : a rediscovery of primitive pulsations and a form of primal savagery that is reviving the notions of resistance and endurance
     

In all cases, this season is marked by a caustic lucidity that is visible in all currents. There are no naïve or simplistic solutions, and even the most tranquil waters are tainted by reality or the imaginary…