INSPIRATIONS TREND BOOK
SPRING SUMMER 2015
Pleasure, relaxation, leisure and energy: this season focuses on essential summer values, but twists and nuances them.
Summer signals hedonism: it definitely dominates but is also offset by a minimal, modernist and experimental rigor in AESTHETE, and by an empathy with sustainability and de-growth in EPICUREAN. These two stories also share a strong inclination for marine environments, from cruise ship luxury to the more modest fishing revival.
Summer is also a season dedicated to fun, which this year is not entirely carefree. In AMUSEMENT, it is troubled by the moving frontiers between good and bad taste, mass culture and avant-garde.
IMPULSE, which represents the dynamic and outdoorsy slant of the season is not without a certain violence that is deflected into positive energy thanks to its reactive power.