• Google+
  • linkedin

CASUAL LIFE WOMEN TREND BOOK

FALL WINTER 19-20

This season marks the return of tradition and more conservative values. The comeback of classic pieces brings a form of resigned primness to the various lifestyle wardrobes. Each lifestyle appropriates traditional styles in her own way. “Chic” embraces a measured, bourgeois look; “Hip” experiments with fine masculine classic pieces blended with a folk trousseau style. “Bliss” renews iconic statusoriented luxury codes to embrace a more minimalist look with the accent on bling. “Chill’s” cute values have a more urban feel, giving her a cheeky sexy look.

But the comeback of this preppy style could not be fashionable if it were not counterbalanced by another, more subversive element, inspired by the irreverent influence of Contemporary Art: the arty touch. More than ever, fashion experiments with colors, shapes, materials and graphics as art references. This new posture shifts and disrupts the casual wardrobe, with a more surprising and experimental mix & match result.