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BEAUTY TREND BOOK

SPRING SUMMER 2019

The desires and needs that shape our preferences in matters of skin care and beauty rituals are changing at an ever-faster pace, across all consumers regardless of age or cultural background.

Always open to exploration, experimentation or even repurposing, they welcome change, but at the same time will choose products backed by a wholesome and authentic vision of nature and in which ingredients play an ever-greater role. Cosmetics also need to address a more essential pursuit that touches on self-respect and body respect.

Here consumers rely on their feelings and will yield to a freer and more personal expression of their sensoriality.