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CASUAL LIFE MEN TREND BOOK

SPRING SUMMER 2020

“UPCYCLING” IS THE NEW NORMAL!

The growing influence of casual wear in the world of men’s fashion bears witness to the fact that well-being has become a central priority for men. Today more than ever, faced with the human impact on the ecosystem, there is a search for inventive and sustainable solutions such as upcycling, traceability, or innovative fibers. With this aim in mind, designers boost and defy the creative process, as exemplified by Christopher Raeburn and his “REMADE, REDUCED, RECYCLED” philosophy.
The added value of upcycling is now found in the extra dose of creativity that designers put into it. This season we develop two strong directions.
The influence of leisure wear, from homewear to beachwear, promoting one-of-a-kind “daily coolwear”, whether based on ticking, second-hand vintage clothes or recycled and transformed nautical tarpaulins. Versions are simple, design-forward or an expression of over-the-top fantasy!
Sustainable, outdoor sportswear, using recycled innovative tech materials, also has a strong impact this season. This season marks the emergence of a new, free, responsible and ultra-personal attitude.