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The quest for a more feminine and glamorous look is this season’s priority. Inspired by 80s fashion, whose influence has been felt on catwalks over the past seasons, this is seen in the return of the marked waist and a showier, more graphic style. Minimalist silhouettes and a low profile attitude are replaced by a more sensual mood and a desire to design a more urban and sophisticated wardrobe.

But femininity is not just about being graceful. Today the focus is on femininity with a twist; to be interesting, expressions of femininity must be combined with disruptive elements from pop culture or sportswear, to create an inevitable stylistic clash.

In response to the chaotic allure of high fashion, Casual’s big challenge is to propose an easier, everyday alternative thanks to mix & match.