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ENVIRONMENTS & DESIGN TREND BOOK

SPRING SUMMER 2020

“BEYOND THE LIFESTYLE CONCEPT, WE EXPRESS THE NOTION OF LIFE SPIRIT.”

A need for change, or quite simply the desire to be even more connected with the aspirations of the times, our Environments book is moving forward and broadening its range of expression. The four main aesthetic choices for the Spring-Summer 2020 season are introduced by showcasing four leading trends channeling shared values.
Beyond the Lifestyle concept, we express the notion of Life spirit. Creative inspirations reflect deeper issues, life philosophies, shared emotional and cultural values. These interpretations are illustrated by Portraits, Food experiments, and new immersion experiences, with talented guest architects and designers.
Consequently, “Nature-Centrics”, in search of truth and authenticity, will find meaning in the redesigned brutalist aesthetic, expressed in MODERN ARCHAISM. The faith of the “Soft Visionary” in a future that is technological yet cares about living things, will find creative expression in the tribute to water and air, in PURIFICATION.
The return of a flamboyant baroque style joining forces with the codes of street art, and the confident temporal clashes and dissonance of STREET MYTHOLOGY, echo the laid-back and decidedly eccentric approach embraced by the “Creatively Transgressive”. Last of all, humanist values, without borders, delivered by the “Pluricultural” trend are featured with glamor in HOMO UNIVERSALIS, crossing luxury and local traditions.