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FASHION KEY ITEMS TREND BOOK

SPRING SUMMER 2012

This season, fashion is more than ever a means of escape from the pervading rigor. After a cold and woolly winter, we focus on fashion that marks the seasons: a more glamorous and fun spring and summer.

COLORS
A clear-cut division between hot and cold colors. Colors are more distinct and less neutral than last spring.
2 new bold options appear: turquoises and yellows.

FASHION ATTITUDES
Two types of confident femininity: Stylish Preppy and Jet Setter.
Two types of changing femininity: Active Minimalist and Urban Amazon.

NEW PRODUCTS
The strong pared-down trend can be felt with square shapes. Modern casualwear is outlined, with polos and windbreakers, inspired by sport.
As an alternative: sensuous and sexy items display well-groomed and dressy femininity from morning till night.

FABRICS
Very visual fabrics are given an edge by colors, textures and prints.
They deflect minimalist austerity. They also express a really sunsoaked and fruitinspired spring-summer season.

ACCESSORIES
Ever more important for creating a style.
They are divided between two trends:

  •  really colorful, sexy, animal-like, rich, couture, jeweled.
  •  solid rawness, monastic luxe, minimal.


THE ESSENTIALS
How to freshen up the basics. They are strongly inspired by fashion this season.