• Google+
  • linkedin

FASHION KEY ITEMS TREND BOOK

SPRING SUMMER 2013

Even more than in the previous two seasons, the pursuit of ease and simplicity is gaining ground in a minimalist and urban version, infused with pragmatism, stemming from athletic sport.

A wardrobe in search of more clear-cut products takes shape reflecting four women rooted in a real modernity.
A wardrobe with arty, fanciful and creative inspirations livens up an easy chic minimalism.
A classic and preppy attitude moves toward
a sensible, clean and ultra-controlled style.
In contrast, a kitsch neo-baroque spirit is emerging, tinged with surrealism and vintage codes, reworked in a grating contemporary version.

As though pushed to extremes and with even more ruggedness than before, fabrics are contrasted in order to complement each other more effectively: Hairy – ultra-smooth and compact; textured cloqué – holey and cutout; tweedy – plasticized.