FASHION KEY ITEMS TREND BOOK
SPRING SUMMER 2015
This summer 2015 season is marked by two driving forces:
1. Energetic and fun, thrst inuences everyday style by delivering the required twist between street touches and offbeat arty takes.
A need for lightness and movement is teamed with a condent wardrobe, which can be athletic, minimal or cute. Played-down looks, reecting a woman in search of real modernity.
2. The second results from a need for authenticity and simplicity as part of an exploration of sophisticated and elegant/feminine comfort. Less overtly casual than in previous seasons; a classic/timeless wardrobe enhanced by new shapes and rich materials.
NB: We have added a new double-page section (pages 50-51) to the book in order to effectively present the development of the fashion attitudes from season to season.