KIDS TREND BOOK
SPRING SUMMER 2015
8-14 year-olds want to copy 15-25 year-olds. Appearance-conscious, they are immersed in fashion culture at an increasingly early age. That’s why this season we are developing silhouettes for 12 year olds with looks featuring a more fashion-forward cursor and adapted to their body shape, differentiating color codes, high impact graphics and fashion accessories.
3 key points relate to the wardrobe in a more overall way:
- Essential in numerous versions, print is no longer reserved for girls! Decoration for boys is gaining ground. It spreads to all the wardrobes and makes it possible to enrich collections. This season we present decorative key points according to gender and story.
- Ever more influential, sport inspires wardrobes and comes to town. Performance comes into play for children’s daily lives, for leisure and city wear. Functional, innovative, visionary, we create dynamic looks, well designed for all activities.
- Influenced by women’s fashion, all the girls’ wardrobes become more feminine, with dressier or cuter codes.