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LIVING TREND BOOK

SPRING SUMMER 2012

The season is permeated by a kind of tart clairvoyance that spreads throughout all currents in response to the recent crisis that continues to generate strong topics and issues that impact consumer spending.

On one side, Epicureanism is seeking immediate enjoyment of life and objects in a more radical, festive way (Fatal Attraction). And in a gentler and more sustainable way by rediscovering the rural world, (Soft Alternative) goes back to the basics and the richness of simplicity.

On the other side, we see a rebellious side stemming from the energy and desire for change, the forces driving our need to push the limits to create a new world (New Edge), or to recover a primitive beat that awakens our endurance and resistance (Asphalt Jungle).