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MEN'S FASHION TREND BOOK

FALL WINTER 12-13

Men are acquiring a more mature attitude towards fashion.  Now involved and educated, they are becoming more confident and daring, and willing to play with fashion "codes"…  A new direction that gives life to, and updates their wardrobe today is a look that "does it all".

This Winter 12-13 season is marked by two leading strong points:

An evolution in a look which aims to be manly by displaying seductiveness: dandy classics are established but worn relaxed ; chic yet liberated. The 70’s make a comeback and mid-winter influences include richly handcrafted and less standardized materials, and warm recolored authentics. 
Finally, as a continuation of summer 2012, the influence of sport is crossed with outdoor style and updates urban essentials.