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MEN'S FASHION TREND BOOK

SPRING SUMMER 2012

This season is primarily characterized by hybrid treatments; a way of playing with references, proportions, fabrics and reinventing products with lightness.

Sports and ergonomics are synonymous with well-being and sleek simplicity which is shown in functional details and materials and fuller shapes for a chic yet loose look.

As an antidote to gloom, this season is also characterized by controlled seductiveness: subtly yet forcefully showing off without hang-ups while using color and fantasy…

Finally, authenticity overarches with references to workwear and the outdoors. Vintage is enhanced by more sophisticated treatments and casual wear continues to strongly influence silhouettes for an even more deliberately relaxed look.