PULSE GENERATION TREND BOOK
SPRING SUMMER 2014
This fresh and bolder vision of the Pulse Generation is full of new energy!
A parallel world shakes up the fashion planet: the freestyle or 3.0 culture inspires youth to dramatize their lives. PSYCHE is its creative, cosmic and psychedelic expression.
Fashion is a cheerfully camouflaged or dazzling ornamental adventure land for “street gladiators”. Influenced by musician-fashion designer Kanye West or M.I.A., casual authentic and even rock styles take a bling streetwear turn. In EXPLOSIVE, the fashion battle rages!
Reappropriated and taken out of context: the sport garment as a lifestyle concept is progressing rapidly. BEAUTIFY is dedicated to this healthy and athletic outlook with special focus on innovative fabrics.
In mixes without borders under ethnic and tribal influences, INTERSECTIONS plays up the card of prints. To apply to all markets: fashion, performance and action sports.