PULSE GENERATION TREND BOOK
SPRING SUMMER 2013
This season, the trend book evolves, responding to mutations in a market which has become more complex:
- More Casual double-pages better follow the rising strength of this movement.
- More detailed Sport double-pages become even more pertinent and applicable.
4 key movements characterize the Summer 2013 season:
- Glide sports, values of freedom and the respect for Nature they encourage will influence the Summer wardrobe in a colorful, late 80’s or more mystical dark version (MAGNETIC)
- Exoticism and a desire to escape to Far East jungles (IDYLLIC) or South American folklore (MAGNETIC)
- The rock influence continues, but is renewed: reworked and pared down in HIGH FUNCTION or else more street in MAGNETIC
- Finally, design and function are developed for everyday, either fun and colorful (EASY GOING) or in a clean, more precise approach (HIGH FUNCTION).