• Google+
  • linkedin

PULSE GENERATION TREND BOOK

SPRING SUMMER 2013

This season, the trend book evolves, responding to mutations in a market which has become more complex:

  • More Casual double-pages better follow the rising strength of this movement.
  • More detailed Sport double-pages become even more pertinent and applicable.

 

4 key movements characterize the Summer 2013 season:

  • Glide sports, values of freedom and the respect for Nature they encourage will influence the Summer wardrobe in a colorful, late 80’s or more mystical dark version (MAGNETIC)
  • Exoticism and a desire to escape to Far East jungles (IDYLLIC) or South American folklore (MAGNETIC)
  • The rock influence continues, but is renewed: reworked and pared down in HIGH FUNCTION or else more street in MAGNETIC
  • Finally, design and function are developed for everyday, either fun and colorful  (EASY GOING) or in a clean, more precise approach (HIGH FUNCTION).