FUTUR(S)
TRENDS
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LIFE MONITORING

KEY TREND: THE KEYS TO TIME

The endless crises and incessant acceleration of the world breed uncertainty and fuel our aspirations for reassurance and anticipation. To meet these new expectations, forecasting tools and content are gaining momentum: pop science, mass media, predictive analytic models (made possible by Big Data), and the proliferation of prospective expertise. These forward-looking scales offer access to a visionary long-term future, a pragmatic short term and a realistic awareness of life's timeline… keys to guide us, in conjunction with intuition, when we make strategic decisions.
A Key Trend from the theme « Elaborating new perspectives » from the Futur(s) 13 Trend Book.

EMERGING SIGNES: THE BIG DATA REVOLUTION

1. Big data, as defined by the book Big Data (2013), is the ability to collect and analyze the infinite information available on the web and extract operational, anticipative models. 2. On a practical level, the BBC documentary (Big Data, 2013) explains how the Los Angeles police department uses the city's real-time and open-source data to prevent crime.

FUTUR(S) INSIGHT : ANTICIPATING

The ongoing turmoil of multiple crises leads consumers to seek new ways to project themselves into the future. They expect services and products that anticipate their needs and cater to their specific desires. They will favor preventive and diagnostic processes, as well as those that foster a greater awareness of a timeframe that respects "natural" lifecycles.
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