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VIRTUOUS LOOP

An extract from one of the innovation grounds emerging from the 'Taking action for our planet' macro-dynamic in our Futur(s)#15 book

The COP 21 which will take place in Paris in December is polarizing attention and crystallizing many hopes. A sign that the citizens of the world are aspiring to a more global, collective ethical and ecological commitment. Beginning with brands...

Given this context, the virtuous logic of C2C is making its presence felt more and more. Think the 'close the loop' collection launched by H&M: the tendency is to become more industrialized and seek an ever more desirable aesthetic. It's out with raw, standard recycling. In the near future, repurposing waste will enter the mainstream and will have no qualms about flirting with luxury. Photo © Piñatex 

1. Ananas Anam and Piñatex by Carmen, Spain: A series of accessories made from pineapple leaf fibers, in a process inspired by Filipino culture, to highlight a petroleum-free, ecologically sustainable material. The Spanish designer is already collaborating with lots of companies, such as SmithMatthias for bags and Campers for shoes.

2. 'Zero waste throws from the WHOLE brand, by Aurélia Wolff, Paris: A household linens line in subtle hues, the dyes for which are made from organic waste products collected locally. This unique process was developed with a textiles engineer, and can be implemented in semi-industrial contexts, not just on a craft level. Photo © Whole

3.Collection by the brand 'les récupérables', Paris: A clothing line made entirely from 'waste' textiles. Not just ready-to-wear pieces, but also curtains, sheets, rugs, soft furnishing fabrics... photo © les récupérables

To access all our lowdowns, strategic issues and grounds where future innovation can happen, feel free to explore our Futur(s) 15 book.

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