KEY TREND: THE KEYS TO TIMEThe endless crises and incessant acceleration of the world breed uncertainty and fuel our aspirations for reassurance and anticipation. To meet these new expectations, forecasting tools and content are gaining momentum: pop science, mass media, predictive analytic models (made possible by Big Data), and the proliferation of prospective expertise. These forward-looking scales offer access to a visionary long-term future, a pragmatic short term and a realistic awareness of life’s timeline… keys to guide us, in conjunction with intuition, when we make strategic decisions.
A Key Trend from the theme « Elaborating new perspectives » from the Futur(s) 13 Trend Book.EMERGING SIGNES: THE BIG DATA REVOLUTION
FUTUR(S) INSIGHT : ANTICIPATING The ongoing turmoil of multiple crises leads consumers to seek new ways to project themselves into the future. They expect services and products that anticipate their needs and cater to their specific desires. They will favor preventive and diagnostic processes, as well as those that foster a greater awareness of a timeframe that respects “natural” lifecycles.
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