It is no secret. Consumer needs, desires and identities are shifting and changing at an ever-increasing pace. At the same time, these same consumer attitudes are essential ingredients for the success, or failure, of your brand. So, how can you keep up?
For you to survive the marketplace of tomorrow you must know what compels your consumers – not just today but in the future. And you must accelerate innovation to reach them.
Accelerating innovation requires both anticipating and understanding:
• What are the attitudes and desires that will drive your consumers in the next 2-to-7 years?
• What emerging socio-cultural signs, emotions and aesthetics will have the most impact on your brand and your targets?
• How can you translate emerging attitudes into creative innovation and business implications?
FUTUR(s) 2020/25 answers these questions. E-BOOK: FUTUR(s) 2020/25 provides you a glimpse into this process and what our analysis of 8 key socio-cultural macro-trends’ latest evolutions means for you.
DOWNLOAD E-BOOK NOW!