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HOW DO YOU KEEP PACKAGING RELEVANT FOR CONSUMERS OF ALL GENERATIONS?

Beauty, like any other industry, must evolve to meet the changing needs of its consumers. Today’s beauty consumers bridge several generations, so it’s important to clearly understand the differences in beauty perceptions between Baby Boomers, Millennials and Gen Z.
Pierre Bisseuil, Director of Research and Future Insights, will discuss these generational differences and changes in use and attitudes with regard to beauty. Additional round table guest include: Maud Cariddi – Marketing Director of Merci Handy, Juan Campderà – General Manager of Aktiva Design, Glendean Reh-van – Director In-Trend skin care.