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The spring-summer 2013 season is characterized by elegant pragmatism.
On the one hand, the preppy influence comes into play, in a cross-functional manner, and on the other, the practical and high-performance aspect of sport still influences looks.
Tennis, climbing, surfing, skateboarding…  Sport continues to be essential as a favored source of inspiration, for the benefit of easywear that blends everyday function and comfort, in a fun and energetic (EASY GOING) or in a more innovative version (HIGH FUNCTION).
For children ever more open to the world, an exotic spirit also sweeps through the season, satisfying the need to escape beyond the frontiers of reality, whether in the tender poetry of Far-Eastern jungles (IDYLLIC) or the mysteriously fascinating magic and folklore of South America (MAGNETIC).

The summer palette will be strong and contrasting: neutral and washed grounds are joined by intense darks, clean whites or energetic faux primaries, to feature right from the start of the season.
Lastly, after years of fantasy, calmer and cleaner looks, in every sense of the term, are appropriate for denim: fewer treatments, less fading and wastage of water, for a neater and more ecological result.