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Fall Winter 12-13 is characterized by two basic attitudes: a quest for Materiality (in SUPER-ORDINARY and ELEVATION) and a need to display a form of Expression (in SENTIMENTAL SUBVERSION and UNIVERSAL GLAMOUR).

Materiality is illustrated in both thèmes. In SUPER-ORDINARY by looking into our ordinary, familiar and everyday life for sources of new inspiration. In ELEVATION, in its tribute to the commonplace objects and their inspiring natural elements in products and materials, giving them a fascinating aesthetic richness.

Expression is illustrated in the two themes SENTIMENTAL SUBVERSION, where we free ourselves from codes of good taste to overwhelm the senses and turn the home into a unique place, like a theatre of the emotions and in UNIVERSAL GLAMOUR, which ostentatiously stages a desire for abundance and warm sensuality.