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An extract from one of the innovation grounds emerging from the macro-dynamic 'Living with machines' in our Futur(s)#15 book

Following the announcement of Google's driverless car, along with the inevitable rise of Big Data and Artificial Intelligence, debates about the power of machines over humans are raging, and concerns are increasing.

Given this context, a new path is emerging, which tends to return humans, their needs, wellbeing and safety to the heart of innovation. This is in response to an ever more intense need for control and safety in daily life.

1. Phototrope by Pauline Van Dongen, Netherlands: Sportswear designed to increase the safety of runners at night. Equipped with LEDs tucked behind reflective metal sheeting, the phototrope makes joggers visible to others.Photo © Pauline Van Dongen

2. Happiness Blanket, by In-House for British Airways, UK: A smart blanket that allows air stewards to see a passenger's wellbeing levels, distinguishing negative and positive emotions thanks to a headset that picks up the wearer's brain waves. Photo © British Airways

3. New Lexus RC F by Lexus Australia and M&C Saatchi, Australia: A car that displays its driver's heartbeat on the vehicle's bodywork. The heart rate data is transmitted via an electrical charge that allows the driver's stress level to be viewed in real time. Photo © Lexus

To access all our lowdowns, strategic issues and grounds where future innovation can happen, feel free to explore our Futur(s) 15 book.