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EMERGING SIGNS : the Alternative revolution

The collaborative economy and collective online initiativeshave made such progress, penetrated and transformed so many areas (housing, transportation, education, and so on), that this so- called “alternative” model is fast becoming the norm. It is now time for conventional businesses (and public administrations) to seize these mutualized and sharing platforms. Going beyond a simple economic system, these new tactics reinvent trade and win-win models, redistributing wealth, as well the contributions and roles of each participant. 

Lisa Gansky’s The Mesh (2012) and Anne-Sophie Novel’s La vie share (The sharing life, 2013) explain the inner workings of the collaborative economy and how they can now be applied to different markets (housing, food, fashion, transportation, travel, tourism, leisure, education, finance, etc.), becoming new standards of innovation. 3. TRAIL-BLAZING ORGANIZATIONS
The OuiShare Fest, (Paris, May 2013) featuring Silicon Valley success stories such as Airbnb and the Collaborative Lab, demonstrated the wide scope of the current collaborative economy. It proved that these models are now strong enough to supplement traditional markets and public services, while laying the foundations for new legal frameworks.


Dare to change the model : Alternative models, issued from the web or the collaborative economy, have repeatedly proven their efficiency. Why bother owning when renting is easier, cheaper and more sustainable? It is time to face reality, to recognize and seize the countless opportunities of an alternative system that can no longer be considered marginal.

Rallying the crowd : Social networks have taught us and inspired us to take joint action. This collective energy drives concerted, creative and productive efforts. The ability to rally multitudes is what makes shared experiences genuine, co-production worthwhile for all those involved and makes miracles happen.


It is time to apply cloud computing principles to other sectors, by expanding pay-as-you-go and self-service resources to housing, consumer goods, transportation, offices... Ownership is no longer necessary when everything is accessible everywhere and at any time.

1. NEO 1.0 by Majencia. Always the same, but never quite so, this co- working office adapts to each of its users (automatic height adjustment, content saving...). 2.MacBook Pro Vending Machine in Drexel University, Pennsylvania.A vending machine offering students 5 hours of free access to MacBook Pro computers. Each computer is reformatted to delete per- sonal data after use. 3. MicroMAX by Rinspeed.Both a personal and collective form of transportation, this 100% electric car-sharing concept vehicle, in which anyone can be the chauffeur, connects users and passengers via a web platform to optimize urban transportation.