Creating
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Future
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sandrine Maggiani

Young designers, brands, luxury houses- using whatever means they have available – double their creativity to invent special, spontaneous content online that is conceived for everyone.

Beyond just being initiatives, these never-before-seen, multi-platform curations are an opportunity to share their brand values, reinforce links on social networks and create new interactions with their communities. Companies find new types of narrative expressions without shifting  away from their DNA or initial purpose while responding to the needs of their communities.

Our teams  at Pelcers share their selections to inspire you:

Each week, on their Instagram, the McQueenCreators  will be asking asking McQueen Creative Community to be part of our creative process, reinventing a selection of iconic pieces from past collections, the best creations will be shared online.

Bottega Residency. On its site, Youtube social networks and Apple Music, Bottega Veneta invites its designers, muses and friends to share the artworks and artists that have influenced their career path. Plus each week live: concerts, recipes of top chefs, film recommendations …

“In this particularly trying period, we sense that it is our responsibility to promote these values by transmitting joy and hope to our community and beyond”, insists Daniel Lee, Bottega Veneta’s creative director.

To bring a positive sense of calm and encourage mindful activities, Manolo Blahnik proposes a selection of his original shoe sketches to color and share on instagram #ManoloBlahnikSmiles. He has taken this initiative in partnership with the Mental Health Foundation, an incredible source of psychological support during this uncertain period.

Salvatore Ferragamo launches #FerragamoTrivia,  a playful, interactive, five-episode quiz-documentary series that lets communities learn about the career path of “Hollywood’s shoemaker”. A new episode every Wednesday and Saturday until April 4th.

#ferragamotrivia

So his communities remain united, active and creative, Olivier Rousteing, Maison Balmain’s creative director, proposes creative challenges plus sketches of his designs to color each week on Instagram. The hyperactive designer retraces the company’s 75 year history by delving into its archives: videos, iconic images, artwork, moodboards … and sharing them on the brand’s social networks.

“we are stronger, more daring and more creative together, even separated from each other” explains Olivier Rousteing in a manifesto on the brand’s internet site. 

Simon Porte Jacquemus, designer of his own label, pursues the creative challenge he launched to his community at #jacquemusathome where he suggests they create fashion elements using everyday objects.

During the confinement, we continue to research and share the positive signs around us, taking inspiration from them to encourage you to remain turned towards the outside world, and look towards tomorrow. Our consulting teams are at your side to support you.  Let’s keep in contact