Peclers Paris’ unique approach allows you to integrate a future-forward and aspirational vision of your consumers into the heart of your strategy to reveal qualitative and targeted customer profiles.
To anticipate the desires of your consumers and capture their essence in aspirational target portraits, we have developed a proprietary methodology: Archestyles®.
From universal and timeless archetypes to aspirational and anticipatory identities, Archestyles® evolve with time, the seasons, fashions and culture, reflecting the psychology of your consumer and the emergence of new lifestyles.
-Defining your targets to draw their aspirational portraits
-Analyze big consumer typologies as well as emerging attitudes by lifestyle and geographical area
Some of our trusted brand partners:
Guerlain, GrandVision, Galeries Lafayette, Huawei, Le French design by Via, Shu Uemura, Sessun