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Apr 28, 2020Sandrine Maggiani

With consumer behaviors changing daily due to the COVID-19 pandemic, retailers and direct-to-consumer beauty and cosmetic brands are forced to reinvent how they do business. In the U.S, the rise in beauty and personal care sales has been concentrated in particular product categories and offerings relevant to at-home beauty practices.

 While, the crisis is accelerating a number of preexisting trends and consumers behaviors, our U.S teams share their insights on the new “habits” that are changing the beauty industry how can brands embrace the big shift.

Continue reading the full analysis  on  Peclers+

 image : @project_w_o_o