Beauty & Wellness Issue 24: how beauty enhances our life!

Immerse yourself in the mood of our new Beauty & Wellness edition 24 trend book.

Faced with a never-ending series of environmental, sanitary, geopolitical and political events and crises that cloud the future in uncertainty, now more than ever we aspire to peace and calm.

We are, above all, drawn to reconnect with nature’s simple and essential, reassuring and beneficial powers. Wellbeing continues to gain ground in the world of cosmetics and is present in each trend as a vehicle for connecting body and mind.

Taking a step back from futuristic and creative experimentation, we now seek to subtly rehumanize the ‘Metaverse’ to augment and re-sensorialize digital experiences.

We are also driven to dive into the heritage of the world’s cultures as a way to (re)discover our origins and celebrate our diversity.

As a new generation calls into question many of society’s achievements, there is a move to break away from rules and norms to express the need for a broader definition of freedom: gender freedom, body freedom.

This essential tool allows you to identify major socio-cultural trends and creative trends for the beauty and cosmetics industry

Our Beauty & Wellness trend book use our Archestyles® methodology: a new methodology to decipher the evolution of consumers and brands.

In a world where trend cycles are accelerating constantly, new gender expressions are rapidly appearing or disappearing. This frantic pace, accompanied by the growing complexity of today’s society, is revealing the limitations of traditional market segmentation models when it comes to identifying consumers’ expectations and aspirations. To better understand and analyze these changes, Peclers Paris has developed a unique methodology, which is both qualitative and dynamic: the Archestyles®.

Archestyles® allows for a more subtle understanding of individuals’ desires, and make it possible to better meet their expectations when it comes to products, services, in-store experiences, etc. Peclers Paris’ trend books define the Archestyles® from a projective viewpoint, enrich them and adjust them dynamically to current trends.

We support the beauty and well-being players in asserting their creativeness by crossing our socio-cultural beauty, colour, fashion expertise… to enable them to understand and fulfil new consumer attitudes, restore the balance between nature and science, multiply the sources of creativity and innovation and reassess our relationship with time.