This season in our FW27-28 Men’s Fashion trend book: Essentials as a statement!

In a landscape marked by successive reinventions, the FW27-28 season embraces simplicity as its anchor and reaffirms the value of essentials. Not as a step backwards, but as a conscious choice.

Rethinking simplicity becomes a strategy for lasting longer, feeling better, and doing better. Minimalism is clever, functionality meets the demands of a busy everyday life, and technology becomes more sensitive and embodied. Classics are set free, casual wear is softened, driven by a search for accuracy and emotional comfort.

In tension, DARING explores genre blends and assertive identities through gentle, festive subversion. RESTFUL reintroduces sensitivity, inherited traditions and respect for life. HYBRID MYTHS combines storytelling, pragmatism and technology, while HIGH MINIMAL tempers it all with essential, functional design.

A season for reconciling utility, emotion and the intrinsic value of products.

FW27-28 Men’s Fashion Trend Book: The essential guide for decoding and anticipating men’s fashion trends.

A must-have reference for all segments of the menswear market.

Uncover key fashion and lifestyle influences, standout products, essential materials, and the season’s defining color directions. Explore sustainable approaches and durable essentials, along with exclusive vectorized products, prints, and seasonal décors.

Built on our proprietary Archestyles® methodology, this trend book offers a dynamic and forward-looking analysis of evolving consumer values in a rapidly shifting cultural landscape.

Archestyles® provide a deeper understanding of consumer desires to guide product, service, and retail strategies—constantly updated to reflect today’s trends.

Get a glimpse into the FW27-28 season with an exclusive extract.