Casual remains essential while, at the same time, chic-ness breaks free of codes, daring to develop into singular mixtures for a new generation of masculinity — in turns classic and cool, rebellious, mobile, eco-conscious … without ever giving up being chic. This confirms the rapid evolution of a market open to trends in the image of a masculine, urban generation that has integrated the codes of tailoring and well-being. The rise of new classics reworked with creativity and modernity is seen in the emergence of new consumers who creatively appropriate suit codes and beautiful workmanship. A desire for elegance and modernity imposes itself: casual has softened status codes and evolved the traditional wardrobe to focus on neo-classical pieces with a higher level of fashion and more aspirational, stylistic touches. A refreshing appeal is standing out, with new volumes or urban, outdoor, authentic codes and rough visuals while sport and ethnic influences hybrid in an elegant intermingling of cultures.
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