This season in our SS27 Men’s Fashion trend book: Rework the core, reclaim the expression!

At a time when the fashion world is undergoing a collective rethink, it is time to take a fresh look at its fundamentals. The focus is on accumulating less, favoring essentials and pusching spontaneity… A recognized need for natural authenticity, lightness and simplicity.

Behind this sobriety lies a wealth of attitudes and contrasts. Boundaries between worlds blur, styles interact. Tailoring is more instinctive, sportswear artisanal, utilitarian more tender, and normcore functional. Tactile materials, hybrid cuts, controlled eclecticism…

More than ever, pieces are interpreted with spontaneity and pragmatism. A breath of fresh air, rooted in reality and open to personal expression.

SS27 Men’s Fashion Trend Book: The essential guide for decoding and anticipating men’s fashion trends.

A must-have reference for all segments of the menswear market.

Uncover key fashion and lifestyle influences, standout products, essential materials, and the season’s defining color directions. Explore sustainable approaches and durable essentials, along with exclusive vectorized products, prints, and seasonal décors.

Built on our proprietary Archestyles® methodology, this trend book offers a dynamic and forward-looking analysis of evolving consumer values in a rapidly shifting cultural landscape.

Archestyles® provide a deeper understanding of consumer desires to guide product, service, and retail strategies—constantly updated to reflect today’s trends.

Get a glimpse into the SS27 season with an exclusive extract.