In today’s Instagram era when millions of followers pass their image through an anti-natural filter before revealing who they truly are, some want to break the codes of idealistic standards in order to be proud of themselves and their bodies.
While representations and needs show a desire to free the beauty dictates imposed by society, today’s cosmetics industry must rethink its standards to be in synch with targets who are not restricted by gender and age. Faced with these new influences, brands realize the need to go beyond beaten paths and help identity stereotypes disappear.
image : plenaire.com
CREATE NEW UNIVERSAL STANDARDS
More than simply erasing differences, the market must adapt to the lifestyles of the selfie, gender-fluid and senior generations…
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cover image: fenty.com