Beauty has entered a new era.
An era where boundaries between categories, generations, and lifestyles are dissolving. Once driven by products alone, the industry is now shaped by culture, behaviors, and hybrid experiences.
With The Beauty Lens, Peclers Paris offers a forward-looking perspective on the transformations redefining the beauty and wellness market. Through the analysis of emerging signals, evolving consumer behaviors, and market dynamics, this report explores the forces already shaping the future of the industry.
This edition explores four key movements:
Foodification of Beauty: When Beauty Becomes Something to Taste
→ As beauty adopts the codes of indulgence and food culture, products become more sensory, emotional, and desirable.
Meet Gen Alpha: The Youngest Beauty Consumers
→ A new generation of hyper-connected consumers is already reshaping beauty expectations, access, and desirability.
Scalp First: The Industry’s New Direction
→ Scalp care is emerging as a strategic growth territory, redefining the future of haircare through a skin-health lens.
Fragrance Beyond Scent: The New Language of Scent Experience
→ Fragrance is evolving beyond olfaction into a more immersive, personalized, and emotionally driven experience.
Inside the Report
The Shift
The underlying cultural, consumer, and business forces shaping the future of the industry.
The Code
The new beauty imaginaries, behaviors, aesthetics, and expressions transforming the market.
The Takeaways
Strategic opportunities to anticipate change, drive innovation, and create value.
Download the first edition of The Beauty Lens.
