Spring Summer 2027 Beauty & Wellness Trends: — Dreamed realities

When the everyday is full of uncertainty, beauty becomes a haven. Pragmatical and whimsical, individuals see reality as a study in contrasts.

Vintage pop culture, in a cinematic vein, infuses an edginess to glamour, unleashing a more radical and provocative sensuality. A liminal vision makes the strange and the familiar co-exist. A combination of delicate technology and sensual, precise and emotional minimalism reimbues the everyday with substance and meaning.

Omnipresent cross-culturalism globalizes local routines and encourages the finest expertise of diasporas to shape a modernist beauty steeped in tradition.

Guided by gentleness, the urban environment acquires a dreamy and benevolent sensitiveness. Poetry, luscious freshness and bucolic gardens re-enchant our routines.

These are the territories that are shaping our intimate realities.

Peclers Paris’ Beauty & Wellnes trend book is an essential source of intelligence into key sociocultural and creative trends for the beauty and cosmetics industry:

• Key colors for make-up and packaging
• Themes spanning sociocultural influences to aesthetic concepts
• Creative scenarios for all markets: make-up, beauty care, packaging, ingredients and fragrances
• Exclusive colors and harmonies, fabrics with surface effects

Dive into the universe of the Spring Summer 2027 Beauty & Wellness trend book with an exclusive extract: