Casual Life Women trend book FW 2020-21

Faced with a baroque and chaotic mix of styles and a clash of genres, the need to return to reality asserts itself. The result is a more pragmatic attitude and a desire to reconnect with authentic casual basics. There is a quest for functional products wherein unique personalities are no longer annihilated by exuberant clothing. The growing success of young designers who place environmental concerns at the center of their preoccupations feeds the hope that it’s possible to ignore the siren call of fashion, to create less, but better, and embrace responsible and durable methods. This season these growing ideals lead certain lifestyles to abandon the grandiloquence of fast fashion to the benefit of a more comfortable, low-key silhouette where the existence of clothing is above all to fulfil a basic function. Thus, they blend casual, sporty and easy ready- to-wear looks with authenticity and without losing the richness of their mix & match style.