Increasingly blurred lines between disciplines, cultures and uses make way for more open narratives, where heritage and innovation, craftsmanship and technology, emotion and functionality interact freely.

Faced with the complexity of today’s world, creativity responds with greater optimism, connection and imagination. As a result, influences circulate more freely, fostering hybrid, cross-disciplinary approaches. Blending reinvented heritage, sensitive technologies, everyday poetry and collective intelligence, new creative territories emerge.

These new creative expressions are as meaningful as they are functional. Know-how acts as a bridge between cultures, while dreams, emotion and ingenuity re-enchant the creative process, shaping new aesthetic languages.

4 trends shaping the season:

• AESTHETE-CORE: heritage, craftsmanship, and global influences come together to form a universal aesthetic language.
• QUIETUDE: running counter to the trend of hyperstimulation, simplicity is emerging as a value for the future.
• SUBLIMATION: a new sensibility has emerged that celebrates beauty with no concern for the spectacular.
• ANALOG PARADISE: spontaneous creativity, a collective spirit, and practical ingenuity are reinventing everyday life.

SS28 Men’s Fashion Trend Book: The essential guide for decoding and anticipating men’s fashion trends.

A must-have reference for all segments of the menswear market.

Uncover key fashion and lifestyle influences, standout products, essential materials, and the season’s defining color directions. Explore sustainable approaches and durable essentials, along with exclusive vectorized products, prints, and seasonal décors.

Built on our proprietary Archestyles® methodology, this trend book offers a dynamic and forward-looking analysis of evolving consumer values in a rapidly shifting cultural landscape.

Archestyles® provide a deeper understanding of consumer desires to guide product, service, and retail strategies—constantly updated to reflect today’s trends.

Get a glimpse into the SS28 season with an exclusive extract.