— FW27-28 Fashion Key Items trend book: Reinvented heritage, free femininity

A season marked by the updating of three trends.

A classic one, tinged with heritage, explores British codes. We find sophisticated, wild outdoor looks and a modernized, colorful, playful hunting-and-fishing mood.

An urban Old England attitude is livened up by arty-chic twists on graphic retro prints, plaids, woolens and tweeds for a new take on tailoring. The romantic and bohemian fuse in an expressive, almost glam folklore while a poetic, bucolic farmer mood mixes botanical prints and comfy pieces.

The sport attitude is developed in either a carefree, chic, couture version or else with a sharp, urban, energetic aesthetic inspired by automobile racing tinged with futurism and technology.

Each trend reveals variations on emancipated, feminine archetypes, allowing us to explore their rich subtleties.

The FW27-28 Fashion Key Items book is the authoritative trend book for active and urban women’s fashion markets. Practical directions based on fashion shows, colors, prints, fabrics, fashion attitudes, exclusive products, and accessories. A round-up of the key elements to build a coherent collection plan combine with an in-depth operational analysis of the latest fashion shows and exclusive products.

Discover an exclusive extract of our FW27-28 Fashion Key Items trend book: