Kid & Baby trend book SS 2021

Our challenge for Summer 21? Fueling the desire of consumers, elevating the creativity of brands in a context of deconsumption, where there is no incentive to be daring. Increasing inspiration, helping brands to understand the new family-tribes in order to concoct their own creative formulas. That is the real motivation behind this trend book, with its wealth of ideas. The future remains full of promise, optimism and resourcefulness, for inventing innovative and sustainable iconic products.